The Color Trends 2018 VR Experience brought BEHR’s annual palette to life through an immersive 360° activation launched in New York’s Grand Central Station. Using custom VR viewers and mobile‑driven access, audiences stepped into a nature‑inspired color story that blended atmospheric environments with interior design in a fully panoramic format.

Created as part of a broader cross‑team event initiative, the VR experience became a key digital asset—extended across the Trends landing page, BEHR.com, YouTube, and social channels. Its reach far outlasted the physical installation, earning more than a million views on YouTube and becoming BEHR’s most‑engaged video at the time.