Behr Rate And Win

Traditionally static the brands team asked us to create some animated ads for social media. The ask was to make it eye catching and promote the Rate & Win evergreen campaign. I had been working on a pouring animation so naturally the first thing I thought of was pouring “ratings” stars out from the can. The second animation they wanted to feature gift cards I decided to use a slow motion effect so that I could show off some reflections and lighting to make the cards appealing and eye catching. Both animations were done in 3ds max rendered in VRay and finished in After Effects.

Falling Stars
All elements modeled and animated in 3ds max rendered in VRay. Final effects completed in After Affects.
Mission Impossible
All elements modeled and animated in 3ds max rendered in VRay. Final effects completed in After Affects.