PRO SPLASH LAUNCH

Spawned by necessity and urgency this project was pivotal in setting the tone for the future of 3d illustration within the marketing department. The time was 2015, we had a brand new CMO, the company was ramping up our Pro offering with the launch of the Pro “i” and “e” paint lines. Media spend was high and deadlines were coming quickly. Internally we were waiting on an agency shoot that was going to be the face of the campaign. With a few weeks left before flight the photos were received, and the chatter began, disaster. The shots depicted paint that was too thin and not the rich consistency of the product in the can. Do we have time to reshoot? We are already over budget. How will the effect the rest of the deliverables?

Hi, let me introduce myself. I might have another option...and after a few tests and a couple of days we had the first 3d illustrations used in a top-tier product launch.

Behr Pro Splash Launch

Making a Splash
First 3d Illustration used in Tier 1 Campaign at Behr.