Behr Color Trends 2018

Set at Grand Central Station the Color Trends 2018 VR Experience immersed users into 3 different nature scenes with a narrative of natures color inspiration. Physical VR glasses were provided where the user could insert their mobile devices into. Clicking the QR code linked the user to the 360 Video. While inside the experience color inspiration identified in the environments were matched to Behr colors while 3d rooms built around them. After each room experience the user was shown a wall of the full trends palette.

Behr Color Trends 2018

VR Experience Landing Page
Click here to watch the 360/VR video

Screens from the executive presentation deck.
Concept drawings outlining the experience.

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